We often hear from clients that they tried to create a website themselves which is great for startups and companies on a strict budget. Here are some mistakes people often make when trying to create their own website in WordPress. These are just some of the standard best practices that are used when you purchase a professional website.
1. Not Changing Default Username For Admin– Admin used to be the standard username with each new WordPress install, this is a huge security compromise. Usernames and passwords must be complex.
2. Forgetting Optimization For Images – you must add descriptive alt text for each image
3. Mistaking A Self-Hosted WordPress With a Free One – A self hosted WordPress website will use the platform available at wordpress.org.
4. Forgetting to Create Backups – this is essential to set up automated backups- be familiar with back up retrieval
5. Not Being Careful When Downloading Free WordPress Themes – You must use a reputable, supported theme provider with proper coding. Check for ratings and support history. Make sure coding is current ie. don’t use a theme coded with PHP 5.2 or 5.3 which is deprecated. Choosing a pretty theme is not the way to decide to use it.
6. Not Installing a Plugin For Caching – Caching will help speed up the site for the viewer
7. Avoiding Comment Moderation– moderation allows you approve the comments that are posted on your website, without it you will find loads of spam posts and junk links.
8. Leaving Out a Contact Form – A contact form ensures the email gets to you from any device. Check functionality on a monthly basis with a test message.
9. Not Paying Attention to Security – Security is important for the longevity of the site. Enable: Brute Force Protection, Strong Password Enforcement, 404 Detectionm Malware scanning and more
10. Ignoring Updates From WordPress – Regular maintenance is essential to keep the functionality of your website. Like a car, you need to change the oil. Same with your website, you need to do the updates so your website will last.
Who to hire and what are they good at?
As a small business owner it can be confusing to know who to hire to help market you business. There are people jumping up right and left saying they do “marketing” but what does that mean? What do they actually do? Business coaches are acting as marketing experts when they don’t have any hands on experience. Making the wrong decision can be very costly. It at all possible, hire the company that does the work in house.
Please choose wisely!
There are may disciplines to marketing : research, concepts and planning, Outbound ( print, radio, TV, PPC, Adwords ) Inbound ( e- newsletters, social, video, web, blogs). The list goes on and it can get really confusing. It is doubtful one person can be an expert in all these disciplines. Don’t hire the web person for Radio ads and don’t hire the business coach for web design. Hire good professionals in the proper disciplines.
First isolate your demographics:
- Who buys what you do?
- Ideal client
Then research, research, research.
Come up with a marketing strategy or hire someone to help you. A website is usually a part of this marketing strategy. It is a tool that can be used as the hub of your marketing that will help convert the viewer to a potential client. The website will house all the information about your business and contain interactive elements to help call the viewer into action.
A website is by no means the only marketing tool to use.
An experienced website professional can help with digital marketing strategy, online marketing research, design and branding concepts, website development and maintenance , technical experience and website promotion: SEO , inbound marketing, newsletters, and social media strategy.
Stay away from the people claiming I will get you to the top of Google. There is no quick and easy, but there is professional knowledge and experience to build a website properly and an online strategy with longevity and quality.
Always ask for an outline of experience and portfolio of work.
Here is a outline of what we do.
This was a unique project with fun customizations to the theme and find room for all the great content. Heavy use of video creates a great interactive site that is interesting for the viewer. Visit http://amazonrainforestconservancy.com
An Orangeville Mortgage Broker had an idea for a custom database that pre-approved clients for mortgages based lender criteria. We developed the logo, branding concept, web design and development.
When a company wants to sell online, there are many considerations. An experienced web professional should be able to guide you through the decisions necessary in creating a successful website.
2 of the most popular e-commerce platforms are Woo Commerce and Shopify. They have virtually the same features so what is the difference? Although they are comparable, there are some differences.
- The main one being ownership. Woo Commerce integrated in a WordPress site is owned by the client. It is not tied into a specific host and can be moved or edited in anyway.
- Customization, although Shopify has some great themes, WordPress and Woo Commerce allows for more customization
- Shopify is for the do it yourself-er and the Woo Commerce / WordPress solution is usually a one time set up by a web developer for years of online success.
It’s easy to add and change products on either platform including adding pricing and coupons. Sales reporting on both is good.
Want to know more, check out this article: Shopify Vs. WooCommerce
Average ecommerce conversion rates are 1% – 2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time.
Also check our our article on E-commerce basics