Imagine going to a website and the latest post is April 2013, does this make the company look relevant? Does it enhance the perception of the company?
In fact it hurts the perception of that company.
We often hear people say they don’t have time to blog and that’s true, people are busy, especially small business owners. Here’s a hint, blog while you’re driving. How you ask ? Download a speech-to-text app on your phone using your Bluetooth dictate your blog. When you’re finished driving read over your blog post correct any spelling mistakes, source of photo and upload to your WordPress website.
Once you get started with this method you will find you can complete several blog articles on a longer drive or commute.
Here’s the top reasons to blog:
- Add more industry-related content for your website
- Enhances SEO and can increase website search position
- Positions your business as an expert in your industry
- Informs and educates potential customers
- Increases frequency of search engine reindexing
The process blogging ads fresh content to any website. Search engines like Google look for new original content on a consistent basis. This new content indicates that the website is up to date, fresh and relevant.
In a WordPress site the blog component allows you to add virtually unlimited posts that are categorized and can be displayed in interesting ways. The data is searchable and yields a search engine friendly permalink for each post.
Blogging on a regular basis provides a forum to answer customer questions, discuss advantages of products, display case studies and show expertise in your industry.
There are many creative ways to use the blog function in WordPress. Often the blog will be used as a new section and your web designer can pull posts into your front page to give greater visibility. Corresponding photographs make the post interesting and chunked text makes it readable. Use of proper headlines containing key phrases increases SEO on each page.
Plugins like Yoast SEO can be used on individual blog posts to target keyword phrases your website more visibility on the search engines.
By categorizing your posts they are easy to find.
Blogging on a regular basis key to having search engines revisit your site and index new articles. Whether you blog weekly bi-weekly or monthly it’s important to be consistent.
Many people ask what to blog about. The answer varies depending what industry you’re in. Oftentimes think of the most common questions that clients /contacts have and answer them in blog your articles. Don’t be afraid to have a personality in your blog, people don’t like reading things that are dry, so inject some humor.
The best thing is that original content does not go away, it helps organic SEO and gives your website staying power on the web.
Who to hire and what are they good at?
As a small business owner it can be confusing to know who to hire to help market you business. There are people jumping up right and left saying they do “marketing” but what does that mean? What do they actually do? Business coaches are acting as marketing experts when they don’t have any hands on experience. Making the wrong decision can be very costly. If at all possible, hire the company that does the work in house.
Please choose wisely!
There are may disciplines to marketing : research, concepts and planning, Outbound ( print, radio, TV, PPC, Adwords ) Inbound ( e- newsletters, social, video, web, blogs). The list goes on and it can get really confusing. It is doubtful one person can be an expert in all these disciplines. Don’t hire the web person for Radio ads and don’t hire the business coach for web design. Hire good professionals in the proper disciplines.
First isolate your demographics:
- Who buys what you do?
- Ideal client
Then research, research, research.
Come up with a marketing strategy or hire someone to help you. A website is usually a part of this marketing strategy. It is a tool that can be used as the hub of your marketing that will help convert the viewer to a potential client. The website will house all the information about your business and contain interactive elements to help call the viewer into action.
A website is by no means the only marketing tool to use.
An experienced website professional can help with digital marketing strategy, online marketing research, design and branding concepts, website development and maintenance , technical experience and website promotion: SEO , inbound marketing, newsletters, and social media strategy.
Stay away from the people claiming I will get you to the top of Google. There is no quick and easy, but there is professional knowledge and experience to build a website properly and an online strategy with longevity and quality.
Always ask for an outline of experience and portfolio of work.
Here is a outline of what we do.
Bar Hydraulics approached us to redesign the old HTML website we did for them in 2010. We designed a site that maintains their brand and modernizes the look of the site while making it mobile responsive. The project section highlights their vast portfolio and makes it more useful for their viewers. We provided translation functionality into many languages.
The new website can be seen here at http://www.barhydraulics.com
This Caledon business needed a redesign for their website we did a couple of years ago. Since we originally developed the website in WordPress, we were able to apply a new theme and completely change the look of the website, modernizing it , decreasing load time and with increased responsiveness.
Over the years we have worked hard to maintain a great search position locally and nationally.
As part of our reputation management, we check our Google rankings to see where we stand.
We were pleased to see we still rank very well nationally under the search phrase “small business web design”
On Dec 11/17 we ranked number 1 organically (non paid) out of 85,000,000 other websites.