When a company wants to sell online, there are many considerations. An experienced web professional should be able to guide you through the decisions necessary in creating a successful website.
2 of the most popular e-commerce platforms are Woo Commerce and Shopify. They have virtually the same features so what is the difference? Although they are comparable, there are some differences.
- The main one being ownership. Woo Commerce integrated in a WordPress site is owned by the client. It is not tied into a specific host and can be moved or edited in anyway.
- Customization, although Shopify has some great themes, WordPress and Woo Commerce allows for more customization
- Shopify is for the do it yourself-er and the Woo Commerce / WordPress solution is usually a one time set up by a web developer for years of online success.
It’s easy to add and change products on either platform including adding pricing and coupons. Sales reporting on both is good.
Want to know more, check out this article: Shopify Vs. WooCommerce
Average ecommerce conversion rates are 1% – 2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time.
Also check our our article on E-commerce basics
Is it time for a “tune up?” Websites are a lot like cars; they require regularly scheduled maintenance to help keep you on the road to success! When you’re driving, the last thing you need is a flat tire and having a static website can have the same effect on your business as having a flat tire would on your car. Everything grinds to a halt. So think of this time of year as the ideal time to complete a Spring maintenance package on your website, guaranteeing you and your business ideal “driving” conditions all summer long.
Many website designers, myself included will use and recommend WordPress. That’s because it’s fairly user friendly. It’s kind of like buying a good, reliable, family friendly sedan. You can add a few “bells and whistles” but the base car is sound. The industry recognizes WordPress as by far the most used CMS (Content Management System) prompting the former head of Google’s Webspam team to say this: “sites built with WordPress are capable of ranking higher in search results.” WordPress is SEO friendly. Statistics show that better than 27% of the sites you find on the web are fuelled by WordPress, whether it’s a simple hobby blog or one owned by one of the biggest news sites online. That’s because WordPress is so versatile and easy to use – just like a car. Like a car however, WordPress is only as good as the fuel, oil and care you put into it and that’s why regularly scheduled maintenance for your website is SO important.
Your designer can build you something beautiful with WordPress but browser versions, security protocols and device software all change at lightening speed and you, as the owner, need to make sure your website accurately represents your business online at all times – so you need to stay on top of these changes to ensure your website isn’t static. Continually adding new and engaging content, blogging and adding pictures are part of what will help ensure your website stays fresh and top of mind. Think of your web designer as the mechanic who can help guide you when it comes to regularly scheduled maintenance, but, like a car, it’s your responsibility to get it to the mechanic in the first place or learn how to do “the basics” so you can perform the maintenance yourself. . *A word of cautionary advice here: Remember, if you are undertaking some of your own “do it yourself” repairs or maintenance you must always make a back-up first! Also check for plugin compatibility issues and for server resources (ie: php version) before you begin any updating! (1)
For example, just recently WordPress came out with 2 new security releases. Think of these like a “Recall Notice.” You are being warned that there could be a problem with your website. If you log in to your website you will find a message, in red, on your dashboard, just like the warning light to “check engine soon” might show up on your car dashboard. The message will guide you on how to take appropriate action and if you need help, your website designer (like any good mechanic) can help you address the issue. Likely there will be a fee involved. That’s the nature of business and whether you are buying a new car (website) or repairing an old one (updating your site) these things do cost money. Engaging in regularly scheduled maintenance however, helps to ensure your website not only lasts for many years but is also effective when it comes to driving your business in the right direction.
As one of the best Content Management Systems out there WordPress might put you on the road to success but maintenance is what keeps you there. Spring and Fall are both an ideal time for an overhaul. Ask your web designer for help. As for the rest of the year, log in, take a look around your site, see what’s new or needs repair and change things up a bit. WordPress is pretty user friendly and there’s really no reason you can’t pop in once in awhile, add content, blog or perform other small updates on your own. Your website designer will put you in the driver’s seat – it’s up to you to now take care of the regularly scheduled maintenance! (*see 1 above)
Written by Liz Skorski,
President, Skorski Web Design Inc.
As web designers and developers we work with hundreds of clients and companies. We develop based on the clients criteria and the variables are endless. With any web based project, the client owns the website. Therefore, it is the clients responsibility to keep a healthy website, this is just like your car. The maintenance is always the owners responsibility. Once and a while you need to take it to the mechanic. Since a website is an evolving representation of your business it is important to keep it healthy or you risk losing it.
WordPress came out with 2 security releases lately. Don’t rely on your web designer or development firm or even hosting company to let you know if your website needs updates. WordPress has warning lights, just like your car. Login to your website and check on the dashboard. It’s right there in red. A message will let you know how many updates are required. If you are unsure how to do them or how to take appropriate backups, prior to updating, check with your web designer. There may be a fee for time spent, just like a mechanic. The health of your website is your responsibility but be proactive, it’s so easy and usually completely automated process that should be painless. If taken care of properly, your website will last for many, many years and yield excellent marketing results.
I think that people get frustrated when they have a CMS system and assume they are now able manage the whole website. The idea of WordPress is to be a Content Management System, it means you get to add content (text, photos, blog posts, videos, pdf’s… etc) to help market your business. It does not mean you should assume you know everything about WordPress. Not, that some don’t because it is not rocket science. The majority of people should budget at least 2 maintenance updates with their web designer a year. Again like a car, I can drive one, but I can’t do the maintenance. This should be a firm budget line in any business. Go, login and check right now. Are their updates to be done?
Written by Liz Skorski,
President, Skorski Web Design Inc.
This client had us apply a new template and graphics to update their WordPress website. A nice facelift quickly and easily. The site is now mobile friendly and has an interior web builder for posting new content on the pages. Visit http://flexnetsoftware.com/
Our office will be closed from Dec 22/16- January 3/17 for Christmas Holidays. We would like to thank all our clients for a successful year and look forward to helping you market your business online in 2017.
Wishing you all the best with fun times and good health.