Important reasons to hire a web designer

A website is a marketing tool that works in conjunction with your other marketing.  It is not just a pretty picture on the web.  A website needs to be functional to work.  Show the viewer you are a vibrant, growing business.
 
A professional web designer/ developer will help you by:
 
Making your website Search Engine friendly – Implementing SEO best practices while building the website. Technical SEO can be done as the site is built, suggestions are made on content to optimize titles, url’s, alt tags and more
 
Increase conversion rates– Including contact forms, lead magnets and call to action are essential to creating conversions.
 
Saving you time – Hiring a professional gives you the benefit of hiring an expert who knows successful, efficient ways to create a web site quickly. We can suggest new interesting ways to display information.
 
Cross device testing– A professional will test a site on different devices, run speed test and make sure the site works on multiple platforms.
 
Professional Graphics– Adding a custom graphics, colours and images that fit the project are a great addition to making a custom website.
 
Customization and enhancement– A professional will be able to add custom functionality to a website and customize themes with css and plugins as required.
 
Technical Know How – Whether it is purchasing a domain, setting nameservers, specific DNS settings like ; A records or MX records, we have the know how. Security and back up redundancy advice and implementation are key considerations.
 
You may think you are creating a pretty website yourself but there are many shortcomings to some do it yourself platforms.
 

 

What is a CMS System?

A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. We use WordPress as the CMS for your website.

This means the website owner can add and change content on the website.  We build the structure that will be technically sound, esthetically pleasing and give you instruction to add and change content to reflect what is happening in your business.

The biggest thing to remember is that a website should be a real representation of your business, not one that is 3 years old. A CMS system allows you to keep your website up to date with what is happening in your business, successes, innovations, photos and news.  More current and up to date information represents a vibrant business. Gone are the days where a website is put online and then left for 5 years.

Google, as the major search engine looks at content and post frequency to help determine the validity of a website for a specific search term.

A CMS system is not meant to allow you to change the look, feel and organization of your website. We can do that if a redesign is required.

 

 

Caledon Business Launch

We had a great time creating a site with some creative photo masking to achieve a cohesively branded website.  It was a great concept with original photos and messaging. This business seeks to educate and train people about the problems affecting the culture of youth sports today.

Visit:  http://whatnottoyell.com

 

Caledon business rebrand

Burlington Retail and Online

Our client has a successful retail store in Burlington, Ontario and we redesigned their previous WordPress website to add online e-commerce functionality and better mobile usage.

We were able to craft the store to show categories of products on different pages and make it fully editable by the client.

The E-commerce solution will grow with the business and allow complex product options like: size, colour, style.

Visit: https://bodymedboutique.ca

 

bodymed burlington ontario retail store online shop

Custom WordPress Website

Launching in March 2018, Harvest Porfolios required an redesigned WordPress website with custom admin and database work to accommodate pricing, distribution and document reporting.

We had previously crafted a custom solution and improved on that by redesigning the site, adding custom shortcodes to be a functional system.  This site has integration to  Sales Force, and Highcharts.

Visit: https://harvestportfolios.com

Custom WordPress Website    Redesigned website interior page for Harvest Portfolios