Why should you blog?

Imagine going to a website and the latest post is April 2013, does this make the company look relevant?  Does it enhance the perception of the company?

No, In fact it hurts the company brand.

We often hear people say they don’t have time to blog and that’s true, people are busy, especially small business owners. Here’s a hint, blog while you’re driving. How you ask ? Download a speech-to-text app on your phone using your Bluetooth dictate your blog. When you’re finished driving read over your blog post correct any spelling mistakes, source a photo and upload to your WordPress website.
Once you get started with this method you will find you can complete several blog articles on a longer drive or commute.

Here are the top reasons to blog:

  • Add more industry-related content for your website
  • Enhances SEO and can help increase website search position
  • Adds original and timely content to the site to engage viewer
  • Positions your business as an expert in your industry
  • Informs and educates potential customers of news, products or services
  • Helps increase frequency of search engine reindexing

why should you blogThe process of blogging adds fresh content to your website. Search engines like Google look for new original content on a consistent basis. This new content indicates that the website is up to date, fresh and relevant.

In a WordPress website the blog component allows you to add virtually unlimited posts that are categorized and can be displayed in interesting ways. The data is searchable and yields a search engine friendly permalink for each post which can be used in Social Media.

Blogging on a regular basis provides a forum to answer customer questions, discuss advantages of products, display case studies and show expertise in your industry.

There are many creative ways to use the blog function in WordPress. Often the blog will be used as a new section and your web designer can pull posts into your front page to give greater visibility. Corresponding photographs make the post interesting and chunked text makes it readable. Use of proper headlines containing key phrases increases SEO on each page.

Plugins like Yoast SEO can be used on individual blog posts to target keyword phrases your website more visibility on the search engines.

By categorizing your posts they are easy to find.

Blogging on a regular basis key to having search engines revisit your site and index new articles. Whether you blog weekly bi-weekly or monthly it’s important to be consistent.

Many people ask what to blog about. The answer varies depending what industry you’re in. Oftentimes think of the most common questions that clients /contacts have and answer them in your blog articles. Don’t be afraid to have a personality in your blog,  people don’t like reading things that are dry, so inject some humor.

The best thing is that original content does not go away, it helps organic SEO and gives your website staying power on the web.

Basics of getting indexed by Google

When you launch your website or apply new content, Google does not instantly index it, however it is not difficult.

Without indexing, Google will never show your content in its search results for keywords you that should get you found.

 

First of all check to see if Google has indexed your website. Open your browser and simply type in site:yourURL.com

and view what in the search engine database. If your site doesn’t show up, then that means it’s time to go to work getting Google’s attention.

 

Step 1: Have Your Website Ready With Content

To get Google to notice your site, you need to understand what it’s looking for.

In a lot of ways, Google is an online library that houses the most information in the world.

Like any library, it has to categorize the information it receives to keep everything in order and easy to find.

With that in mind, consider this:

What if a library receives a book with a great title and cover design only to open it and find that it was completely blank. What would they do?

Probably set it aside and keep it off the shelves because the book is utterly useless.

The same applies to Google.

If it comes to a website that has no content like pages or blog posts, then it’s not going to want to “put it on the shelves” so to speak. That’s why having content on your website should be your first step.

All of your pages and blog content should have unique, useful content available.

That way, when Google does crawl your site to index it, it will have a much better chance of sticking.

 

Step 2:  Create and Submit a Sitemap

Once you have good content in your website, create an XML sitemap, sign up to Google Search Console and verify your site. Then submit the XML sitemap to the Google Search Console

 

Step 3: Start Sending Traffic to your Website

Even when it is not indexed yet, you can refer people to your blog and website through social media bookmarking, blog commenting, and recipricol linking.

 

Now that you’ve been sending traffic to your site, and you submitted your sitemap, go back to Google Search and try searching your URL again.

If your site is indexed by Google, then you’re good to go. If not, just keep at it and checking on it.

 

Original article as posted Sept 20/16 :How to Get Your WordPress Site Indexed By Google Quickly by Elegant Themes Blog

What is Keyword Research?

I was reading an article the other day that focused on the importance of keyword/phrase research.

Keyword research is imperative to any targeted SEO marketing plan. In order to rank high on the search engines, we need to first determine what people are looking for and what keywords are used in searches by  consumers.

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What is your digital footprint?

This is a great exercise  for every business owner.  Search your exact business name and see what comes up!

Ask yourself, is the brand represented online clearly representative of what your business is today?

Take note of old logos, incorrect contact info and messages. Some info will be easy to change, some will be our of your control.

Empower yourself by controlling the digital footprint.

Some To Do’s:

  • Check your website and social media for inaccurate info
  • Check online directories: BBB, Canpages, Zoomimfo, Yellowpages, The Power Pages….
  • Make sure you have a listing in Google Places and show up on the map
  • Correct blog articles with mis-information
  • Respond to any negative comments/ reviews in a professional manner.  In some cases you may need to delete accounts or report spam reviews
  • Ensure branding (logo, tag lines and the message) is accurate and consistent Everywhere!

 

SEO Copywriting

One of the most common mistakes small and medium businesses make when creating their websites is to try and cut costs by writing their own copy.

At first glance, when budgets are tight, it does appear to make sense. Why pay someone to do a job you can accomplish on your own? But can you?

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What is Content Marketing

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.

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