One of the most common mistakes small and medium businesses make when creating their websites is to try and cut costs by writing their own copy.
At first glance, when budgets are tight, it does appear to make sense. Why pay someone to do a job you can accomplish on your own? But can you?
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.
Marketing to others effectively means you will have to establish trust in the marketplace.
Original publication by Jennifer Horowitz- Ecommbuffet.com
This is a wonderful article that really points out all the little tricks people used to try to get ahead in the search engines will end up penalizing their site in the long run. Build the fundamental of the website properly and concentrate on building valuable original content that will engage the website viewer and the search engine rankings will come. Keep you site up to date and use social media. Need help with these concepts? Contact me today.
Over the years we have had good results marketing websites using SEO- Search Engine Optimization.