What is your digital footprint?

What is your digital footprint?

This is a great exercise  for every business owner.  Search your exact business name and see what comes up!

Ask yourself, is the brand represented online clearly representative of what your business is today?

Take note of old logos, incorrect contact info and messages. Some info will be easy to change, some will be our of your control.

Empower yourself by controlling the digital footprint.

Some To Do’s:

  • Check your website and social media for inaccurate info
  • Check online directories: BBB, Canpages, Zoomimfo, Yellowpages, The Power Pages….
  • Make sure you have a listing in Google Places and show up on the map
  • Correct blog articles with mis-information
  • Respond to any negative comments/ reviews in a professional manner.  In some cases you may need to delete accounts or report spam reviews
  • Ensure branding (logo, tag lines and the message) is accurate and consistent Everywhere!


SEO Copywriting

One of the most common mistakes small and medium businesses make when creating their websites is to try and cut costs by writing their own copy.

At first glance, when budgets are tight, it does appear to make sense. Why pay someone to do a job you can accomplish on your own? But can you?


What is Content Marketing

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.


Over Optimization

What is this “over optimization” that everyone is talking about?

Original publication by Jennifer Horowitz- Ecommbuffet.com

This is a wonderful article that really points out all the little tricks people used to try to get ahead in the search engines will end up penalizing their site in the long run. Build the fundamental of the website properly and concentrate on building valuable original content that will engage the website viewer and the search engine rankings will come. Keep you site up to date and use social media. Need help with these concepts? Contact me today.