What is Content Marketing

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.


Over Optimization

What is this “over optimization” that everyone is talking about?

Original publication by Jennifer Horowitz- Ecommbuffet.com

This is a wonderful article that really points out all the little tricks people used to try to get ahead in the search engines will end up penalizing their site in the long run. Build the fundamental of the website properly and concentrate on building valuable original content that will engage the website viewer and the search engine rankings will come. Keep you site up to date and use social media. Need help with these concepts? Contact me today.