When a company wants to sell online, there are many considerations. An experienced web professional should be able to guide you through the decisions necessary in creating a successful website.

2 of the most popular e-commerce platforms are Woo Commerce and Shopify. They have virtually the same features so what is the difference?  Although they are comparable, there are some differences. 

  1. The main one being ownership. Woo Commerce integrated in a WordPress site  is owned by the client. It is not tied into a specific host and can be moved or edited in anyway.
  2. Customization, although Shopify has some great themes, WordPress and Woo Commerce allows for more customization
  3. Shopify is for the do it yourself-er and the Woo Commerce / WordPress solution is usually a one time set up by a web developer for years of online success.

It’s easy to add and change products on either platform including adding pricing and coupons.  Sales reporting on both is good.

Want to know more, check out this article: Shopify Vs. WooCommerce

Average ecommerce conversion rates are 1% – 2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time.

Also check our our article on E-commerce basics