Proper on-page SEO isn’t about gaming or trying to trick the search engines. It’s about making sure that the content on the page or post can be easily interpreted. ex.
Using a URL that includes a keyword
Including your primary keyword in the title
Naturally using your keyword within the first few hundred words
Not overusing your keyword in the remaining text
Keeping your content relevant, on-topic and easy to read
Linking to relevant off-site content
Including relevant and optimized images & videos
Filling out a relevant and interesting meta description
Making sure your page is mobile friendly
and more….