Proper on-page SEO isn’t about gaming or trying to trick the search engines. It’s about making sure that the content on the page or post can be easily interpreted. ex.

Using a URL that includes a keyword

Including your primary keyword in the title

Naturally using your keyword within the first few hundred words

Not overusing your keyword in the remaining text

Keeping your content relevant, on-topic and easy to read

Linking to relevant off-site content

Including relevant and optimized images & videos

Filling out a relevant and interesting meta description

Making sure your page is mobile friendly

and more….