One of the most common mistakes small and medium businesses make when creating their websites is to try and cut costs by writing their own copy.
At first glance, when budgets are tight, it does appear to make sense. Why pay someone to do a job you can accomplish on your own? But can you?
Is it reasonable to assume that you can prepare text as well as a professional copywriter? Even if your writing is marginally acceptable, is that enough to do the job required? And remember – you’ve just invested several hundred, and in some cases, several thousands of dollars paying a specialist to create a
marketing tool that is driven, in large part, by the words that appear. Confused?
Let’s look at the basics and examine the facts.
Read this article on SEO Copywriting