• Answer the 5 things (What, Who, Where, Why and Benefits)
  • Add a call to action (buy now, contact us today, email for more info)
  • Keep text copy easy to read with headlines
  • Use appropriate graphics to reinforce the wording
  • Make your value proposition clear (What makes you different?)
  • Link to your social media
  • Make sure your website design is industry appropriate and consistent with your brand.