Often we get clients calling wanting a website but have no plans to blog or use social media, videos etc. Part of our job is to educate customers on the fact that just the website alone is not enough. Each business should have a clear content creation plan to complement their inbound marketing strategy. Gone are the days of build a website and leave it. With millions of websites online, we must stay competitive on the content/ information driven internet.
We work with clients to help them understand the strategy of inbound marketing and how the website works in conjunction with blogging, social media, video, newsletters, lead magnets, e-commerce etc.
Your website should be the HUB that ties all your marketing efforts together. Conversions happen on your website; whether the visitor picks up the phone, buys something or signs up for an offer. The website is the hub of all your business information.
The concept is to lead the viewer back to the website at any opportunity so that they have the opportunity to see the products and services you have. Here are some examples of some marketing strategies and how they work with your website.
Example: You see a beautiful blouse your friend shared on Instagram, you think, I want that blouse, so you click the link in the post and land on the website that sells the blouses. You can then investigate what else they have and buy the blouse.
Another example; your child is acting out at school, you Google “child acting out at highschool” the search results indicate a local phychologist written blog article that discusses parental strategies, you read the article and are impressed with the tips so you look on the website further and find you can go for family counselling. This same example holds true with videos as well, as long a detailed description is used with the video.