General guidelines your home page, you need to clearly feature the following;

  • Answer the website viewers question “What’s in it for me?”
  • Benefit statements
  • What do you do?
  • Where do you do it? (Geographical area/ service area)
  • What industry or client demographic do you service?
  • Develop teasers to entice further exploration of the website

The web page should contain:

  • clear easy navigation
  • references to the geographical area served
  • graphic and text representations of your messages
  • a design that is industry appropriate
  • useful information
  • original content
  • links to active social media accounts
  • contact info