General guidelines your home page, you need to clearly feature the following;
- Answer the website viewers question “What’s in it for me?”
- Benefit statements
- What do you do?
- Where do you do it? (Geographical area/ service area)
- What industry or client demographic do you service?
- Develop teasers to entice further exploration of the website
The web page should contain:
- clear easy navigation
- references to the geographical area served
- graphic and text representations of your messages
- a design that is industry appropriate
- useful information
- original content
- links to active social media accounts
- contact info