Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content.
Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote. Well, inbound marketing forces you to give up that approach.
Now marketers need to produce a constant flow of new content, from blog posts and social media updates to videos, ebooks, and webinars. This content serves them in many ways: it improves their search engine rankings, drives traffic to their websites, and helps to nurture existing leads. But it can’t be just any content. It has to be relevant, remarkable content.
Constantly coming up with new content can be overwhelming. When inspiration dries up, you risk falling into two equally dangerous traps. If you stop creating new blog posts, videos, ebooks or other content pieces, you turn off a major source of new traffic and leads. Or, if you panic and start pushing out content that’s a bad fit for your audience, you risk attracting the wrong kind of visitor while driving away good prospects.
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This information was taken from ” A Practical Guide to Killer Marketing Content ” by Hubspot