Blog
What is inbound marketing?
Inbound Marketing is the most effective marketing method for doing business online since 2006. It is a method of creating quality content that pulls people toward your company and product.
E-Commerce Considerations
There are many different levels of e-commerce websites. From the buy now button on the static HTML site to premium templates on a CMS platform to specialized fully functional shopping cart and customer management software. The difference between them is cost and functionality.
Website Lifespan
Here are a couple of thoughts on website lifespan; What is the lifespan of a website? 2-3 years Why? In the ever changing world of the internet,...
What is Keyword Research?
I was reading an article the other day that focused on the importance of keyword/phrase research. Keyword research is imperative to any targeted SEO...
Basic WordPress Security Tips
These simple tips will help keep your website a little more secure. We highly recommend iThemes Security Pro and Backup Buddy. Ask us how to...
Resizing Photos
Lots of clients ask how to resize a photo without buying a fancy graphics program. Here is a quick tutorial on a program called Paint. This can be...
Why consider a CMS?
Are you a business owner who is busy ? Are you careful with your business spending? Do you find it frustrating to rely on your web designer to make...
What’s Happening in June 2014
We are concentrating on some new website design and development for Burlington based Canalytical Instrumentation. We will be moving them from an...
Tips for an Effective Home Page
Answer the 5 things (What, Who, Where, Why and Benefits) Add a call to action (buy now, contact us today, email for more info) Keep text copy easy...
So you want to be #1 on the search engines!
Some people wonder how it’s done, who do they pay?
Unfortunately, there is no magic pill. Search Engines are complex computer programs that assign a perceived value (page rank) to your website based on it’s relevance to the search term or phrase that is being searched.
What is your digital footprint?
This is a great exercise for every business owner. Search your exact business name and see what comes up!
Ask yourself, is the brand represented online clearly representative of what your business is today?
Introduction to Dufferin Women in Business
As a member of The Greater Dufferin Area Chamber of Commerce, I am an active committee member of Dufferin Women in Business (DWIB) based in...